I think I have an idea that needs your brain…
Concept Development for Makers & Institutions
Finding the Concept at the Heart of the Story
I help creative makers and cultural institutions find the core concept of their story. As an Ideator, I develop original ideas that become the foundation for books, films, and international television series. My role begins where intuition meets structure: in the moment a maker feels the spark, but not yet the shape.
I have contributed ideations to projects ranging from award‑nominated literature to Netflix‑adapted comics, and I regularly support artists who feel stuck, overwhelmed, or on the edge of a new direction. Through warm, open conversation, a new vision emerges, and together we shape the beginning of a new story.
Ideations = Experiential Expertise for the Creative Mind
What Is an Ideation?
Every clear project begins with a clear concept.
Ideation is a specialised form of experiential expertise, focused entirely on the creative mind.
I work with the inner landscape of the maker: the motivations, fascinations, doubts, and obsessions that shape artistic work long before a project takes form. During an ideation session, I ask the questions that reveal your artistic logic:
– What drives you?
– What fascinates you?
– What do you want others to understand?
– What story is already emerging?
As you speak, I trace the patterns beneath your words, the themes and tensions that quietly guide your practice. These fragments begin to align, and from them a concept emerges that fits you so naturally it feels as if it has always been there.
Ideation is not therapy, but it does bring relief. It is not coaching; it provides direction. It is not consultancy, yet it gives clarity.
It is experiential expertise for the creative part of the brain, a method that restores flow, direction, and artistic confidence.
Track Record
My ideations have contributed to:
- Comic books that grew into a Netflix series
- Award‑nominated literary science fiction
- Books and television series published internationally
- International film productions
- Complete career shifts, including the one‑liner that reframed everything
- Refining existing formats to raise their conceptual level
I am proud of every maker who adopted one of my ideas and transformed it into their own artistic universe. I am honoured that my ideas can be so significant.
Seeds I Planted:
Who Ideations Are For
Makers, thinkers, dreamers, builders – all welcome.
Ideations are for anyone who feels:
- on the edge of a new project
- stuck in the middle of a process
- unsure which direction their work is already pointing
- overwhelmed by possibilities
- in need of a conceptual anchor
- ready for a shift, a reframing, or a new beginning
If you want to sharpen why you create, or discover the seed of your next concept, I’m here.
Great ideas often begin with one good conversation. And espresso.
How an Ideation Session Works
A Conversation That Unlocks Direction
A 60–90 minute ideation session involves talking, exploring, and following your practice’s threads. We focus on uncovering patterns and the logic behind your creativity.
By the end of the session, you leave with:
- a clear concept or direction
- a one‑liner or core statement
- renewed momentum
- and often the beginning of a new story
Some makers book a single session. Others return at key moments in their career, which can help you feel supported and confident that your practice can evolve with ongoing guidance.
Pricing
Ideas that fit you so well, you’ll wonder if I read your diary.
Individual artists
€150–€250 per session (60–90 min)
Institutions / publishers / production companies
€350–€600 per session
Long‑term concept development
starting at €900–€2.500 per project, depending on scope
If you’re ready to discover the concept waiting beneath your work, you’re welcome to get in touch. One good conversation can change the direction of a project, or an entire career.